HeadCoach has been the dream of Jonathon (Jon) for many years. Jon, a UEFA qualified coach, has worked in Northern Ireland, England, China, Canada, and the US. Throughout his journey, especially while working with youth players, he saw a desperate need for training sports brains in Emotional Intelligence. With no recognized system available, Jon started developing his own processes using paper and pen. His unique model proved effective.

Things started to come together when Jon discussed the problem with his childhood friend, Eoin. Eoin, with a successful career in marketing from startups to 500 person company's; he was excited by the idea and developed a proof of concept version of HeadCoach. Meanwhile, Jon was refining the model with his colleague and friend Joe, a prominent psychologist specializing in both business and sports. Together, Jon's coaching knowledge and Joe's scientific expertise married the concepts of Emotional Intelligence with practical training methods applicable to athletes in any sport and country.

Throughout the development of HeadCoach, the team has stayed true to its fundamental purpose - it is a tool to train the brain for resilience, concentration, and composure under the intensity of competition. Positioned as a fitness tool akin to treadmills and bikes, HeadCoach is designed to enhance mental capabilities and contribute to overall physical wellbeing. Using HeadCoach develops strong mental resilience, helping to prevent issues later in life.